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The artist gives £25,000 Mercury Prize to small music venues

The artist accepting the award in Newcastle
Sam Fender was awarded the honor last month in Newcastle

The star has donated the full amount of his £25,000 award winnings to the MVT, which works to protect the United Kingdom's small live music spots.

Fender was given the award on 16 October as his new release the album was chosen as the best record of the previous year.

The musician has opted to give the cash to the MVT, in recognition of the crucial part grassroots venues fulfilled in his early career.

"I personally would not have achieved this success if it hadn't been for all the shows I did around the North East, and further afield, when I was beginning," remarked the artist. "These locations are renowned, but they are struggling."

Since the start of 2023, more than 150 of these locations have permanently closed – roughly 16% of the total UK scene.

Recently, major artists including Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the MVT in its efforts to help venues survive, by including a modest fee to their ticket costs, which supports local stages.

Sam Fender also took part, raising over £100k on his live tour to support 38 grassroots venues across England, Scotland, and Wales.

The donation supported spaces that were dealing with possible closure due to difficulties arising from floods, fires and personal losses, as well as licensing issues, legal disputes and noise complaints.

Some locations obtained financial assistance in improving infrastructure and technical equipment that directly benefitted artists and audiences.

"The notion that money from concerts in major spaces backs the local stages, where it kicks off for performers like me, is just sensible," Fender has said.

The band Pulp performing
They are one of the many acts who gave their award prize money to non-profits

He is among several artists to contribute his award winnings to charitable organizations.

Back when Pulp won the trophy in the mid-90s for their record their work, lead singer Jarvis Cocker stated that the group would give their prize money to the charity War Child.

That year, rapper and singer the artist shared her award across a few organizations, like the children's charity and a Sickle Cell organization.

"Additionally, I gave a grand to the center, to their gymnastics program, because I trained in gymnastics when I was a child and they required better apparatus," she told outlets.

Two years ago, Ezra Collective donated their prize money to the local youth club that developed their band, alongside other grassroots music organisations.

And the 1994 recipients M People gave their award to a multiple sclerosis charity after a close contact was diagnosed the condition.

"Receiving the award was ample," stated singer Heather Small. "The money was the cherry on top but we didn't need the cherry, because we had the main prize. So our victory affected somebody else's life."

Recently, the MVT shared it had rescued several local spots in the South East, by placing them under community ownership.

The first in that area and the second in that location were acquired under the Own Our Venues scheme, which is backed by a national body and enthusiasts who acquire "ownership units" in the venues.

About the author

Melissa Harrison

A seasoned business analyst with over a decade of experience covering UK tech startups and financial markets, known for her data-driven insights.

Insider Central UK

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